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Effective Newsletters

When you are planning to produce a newsletter to send to your clients and prospective clients, here are some thoughts to consider.

A common approach is to provide information about your company: a recent promotion within the firm, an accomplishment and/or a new product introduction. This is fine and you will get some positive feedback with this approach. An alternative approach is to focus on providing information that’s a benefit to the companies receiving the newsletter.

We’ve received great feedback on our newsletter, which we introduced in January, 2003.

It e-mails monthly and consists of four pages of information: usually two feature articles, some smaller articles, a web-site-of-the-month, some one minute ideas, some power words and often some humor. The only mention of us is the name and the usual variety of ways to contact us.

Try this approach for a year and then review the results. We have had great success.

Article written by: Ron Meadows, Meadows Marketing, Inc., www.meadowsmarketing.com

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