an expression we’ve all heard many times in our lives that states
that a picture is worth a thousand words. It’s true. There’s tremendous
power to a photographic visual and it can harness someone’s attention
in a fraction of a second.
challenge is in selecting the proper image or images. With manufacturing
and service companies sometimes a single image can accurately portray
what that firm does. In other instances a variety of images best
represents company offerings. In other cases, the multitude of company
offerings makes it difficult to convey what the firm does with one
or even many photographic images. This is the point at which creative
thought is the answer. How do we succinctly show what a company
does, portraying a wide variety of products, without photography.
Interaction between company owners/managers and an experienced marketing
photographer will find the solution.
you’re not certain whether you should use a single photo, or a variety
of photos or a creative visual to represent what your company does,
try looking through appropriate trade magazines and literature from
companies that do what you do or something similar. An alternative
is to contact a marketing photographer to help you.
by Ron Meadows, Meadows Marketing, Inc., www.meadowsmarketing.com
Place, Suite #13, Manchester, CT 06040
Tel 860-812-0065, Fax