Evolving Web Site
are three major elements important to an Internet Marketing Strategy:
drawing the right traffic to your site, converting this traffic
with a content rich site to take action and contact you, and tracking
the activity on your site to measure your ROI.
site requires a design with impact, effective content and a home
page with quick navigation to
the rest of the site. You want your site visited by users interested
in your products and services
and also you want the crawlers and spiders from the search engines
to like your site.
are serving both markets: driving the individuals through your site
until they contact you and appealing to the search engines so you
will achieve a natural ranking to send more traffic your way. Content
is the key to both markets.
can be done on the server side or the client side. Client side tracking
is preferred because you will have a more accurate view of who is
coming to your site, from where, and what they
are doing on your site.
should be made to the content of the site frequently, not only for
the benefit of the users but also the search engine crawlers, resulting
in “the evolving web site”.
by Ron Meadows,
Meadows Marketing, Inc., www.meadowsmarketing.com
Place, Suite #13, Manchester, CT 06040
Tel 860-812-0065, Fax