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Maximizing Trade Show Results

This process begins with selecting the right show. Ask a lot of questions of the people who are sponsoring the show. They are there to answer all your questions and encourage you to exhibit there.

The next step is exhibit booth preparation. Perhaps you have an exhibit booth and a lot of show Experience. That gives you a great advantage. If not, then you can either purchase or rent an exhibit booth. Get going on this well in advance of show time. Also, have the exhibit set up prior to the show so as to allow time for any necessary changes in time for the show. Remember, a trade show exhibit is similar to a web site in that you have to draw attention with impact quickly or potential customers will move on.

Donít forget your pre show promoting as well as your post show follow up. Also whatís your special offer at the show? If itís a discounted price it should be a very discounted price. What else can you offer that is truly special from the standpoint of people stopping at your booth?

Planning for the next show begins at the show you are doing now. Make notes before you dismantle your booth and finalize those notes the very next day. What worked? What went well?

What did not? What do you want to do differently at the next show? By doing this now, you are bound to maximize results at your next show.

Article by Ron Meadows,
Meadows Marketing, Inc.,

48 Purnell Place, Suite #13, Manchester, CT 06040
Tel 860-812-0065,
Fax 860-812-0071